Third Eye Blind had their time in the mainstream spotlight, but wanted to continue to make music. Embracing all the internet, music industry and technological resources that have been able to brand their name once again.

What do you do when you feel like your business has lost its identity?

Members of the band “Third Eye Blind” know that situation all too well. After years in the mainstream, they took back control of their brand by going independent.

Check out the video feature on MSNBC here.

Third Eye Blind have photos on their Web site of the amazing CD and vinyl packaging for Ursa Major, which was just released. The package of the CD provides: 20 page booklet, lyrics, multi-fold eco-sensitive pack and more.

Ursa Major was the #1 selling album iTunes the day of its release and continues to be top digital download.

Taking advantage of online marketing techniques while entering the independent music world, Third Eye Blind has encompassed the self-marketing operations for their first indie album.

Third Eye Blind is giving fans a sneak peak of their full-length album, Ursa Major, on their Myspace profile  due out Aug. 18 on Mega Collider Records.

Taking advantage of online marketing techniques while entering the independent music world, Third Eye Blind has encompassed the self-marketing operations for their first indie album.

After 3 best-selling CD releases, Third Eye Blind has decided to utilize the independent music movement for their fourth release, Ursa Major.

Win 2 Tickets & VIP Passes for a PRIVATE 3eb Show and Ursa Major Release Party in NYC next week!

Here’s how it works:

1) From your twitter account, tweet “RT @3eb Win 2 Tickets & VIP Passes for PRIVATE 3eb Show in NYC next week! RT and see http://alturl.com/v4vb for entry”

Save and get free shipping on Third Eye Blind’s new release, Ursa Major, and get access to a free show on Thursday, August 20, 2009, at the Crash Mansion in New York City. This offer is valid with the pre-order purchase of a vinyl or CD version at Best Buy.com.

Already taking advantage of online marketing techniques while entering the independent music world, Third Eye Blind, has set a date for their first indie album, which is Tuesday, August 18th. The album is titled Ursa Major and will be released under the Mega Collider Records label.

Third Eye Blind will be performing on the summer concert series on July 17. Usually, signed acts are only set to play for the morning show, but 3eb is showing that a band can maintain its stay-power after leaving a major label.

Central Park opens to the public at 6 a.m. and audience members will be permitted to enter the park starting then. Concerts are free and open to the public. Entrance is on a first-come, first-served basis, so arrive at 6 a.m.

Third Eye Blind are running a contest for a band, known or unknown, to open for their ONLY New York show before their album release at Roseland Ballroom next Tuesday, June 16, Tuesday. It will sell-out!

Third Eye Blind will release their new album Ursa Major on August 18, 2009.

Interested bands should email their Myspace page links to openfor3eb@gmail.com (please no mp3s or attachments).

All entries are due by Sunday, June 14, at 10am (est), and will be reviewed by Third Eye Blind. More details can be found at http://www.3eb.com.

Winner announced on Sunday, June 14 at 11:59pm (est). Thank you on behalf of the band and GOOD LUCK!

Already taking advantage of online marketing techniques while entering the independent music world, Third Eye Blind, has set a date for their first indie album, which is Tuesday, August 18th. The album is titled Ursa Major and will be released under the Mega Collider Records label.

After 3 best-selling CD releases, Third Eye Blind has decided to utilize the independent music movement for their fourth release, Ursa Major.

“What happened is that Third Eye Blind became a playlist,” lead singer Stephen Jenkins states on the band’s Web site. “Not the albums, and not as the result of a major-label marketing department.”

Live today at 1pm EST!

The boys are doing a three song set live today at 1pm EST at WRFF!! Tune in Philly’s Radio 104.5 or check it out online at http://www.radio1045.com.

After 3 best-selling CD releases, Third Eye Blind has decided to utilize the independent music movement for their fourth release, Ursa Major.

“What happened is that Third Eye Blind became a playlist,” lead singer Stephen Jenkins states on the band’s Web site. “Not the albums, and not as the result of a major-label marketing department.”

“We became a playlist, this completely democratic thing where there are no lead singles, no payola, Jenkins added. It’s just songs.”

The California based band is taking part of a new movement that has major label bands such as, the Counting Crows, Radiohead and Nine Inch Nails, leaving their record companies, and utilizing the power of the internet to market their projects. These top of the charts artists are showing the music industry that major labels can be obsolete at some point by making such a move.

The band is using its Web site to stay in contact with its fans by running contests, providing a blog and a forum.

Drummer Brad Hargreaves admits the realization that there are networks of people on the internet who provide one another with new music.

“People now encounter these songs from each other, not from major-label labeling, or the association made to a kind of all-American rock movement — which we had nothing to do with,” Hargreaves explains on the site.

The band will be playing a midnight show debuting the new songs at SXSW on Saturday, March 21st, at Stubbs.

Visit www.thirdeyeblind.com for more information about the SXSW show and the band’s new movement.