After 3 best-selling CD releases, Third Eye Blind has decided to utilize the independent music movement for their fourth release, Ursa Major.
“What happened is that Third Eye Blind became a playlist,” lead singer Stephen Jenkins states on the band’s Web site. “Not the albums, and not as the result of a major-label marketing department.”
“We became a playlist, this completely democratic thing where there are no lead singles, no payola, Jenkins added. It’s just songs.”
The California based band is taking part of a new movement that has major label bands such as, the Counting Crows, Radiohead and Nine Inch Nails, leaving their record companies, and utilizing the power of the internet to market their projects. These top of the charts artists are showing the music industry that major labels can be obsolete at some point by making such a move.
The band is using its Web site to stay in contact with its fans by running contests, providing a blog and a forum.
Drummer Brad Hargreaves admits the realization that there are networks of people on the internet who provide one another with new music.