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Mogwai’s On Ustream, And You Should Be, Too

watchersDid any of you follow the whole Old Spice Man nuttiness that went down a few weeks ago? Old Spice used the online popularity of their recent commercials to stage a social media blitz. They invited users from all the major social networks on the web to ask questions to the Old Spice Man, and he answered them via YouTube videos.

The unique thing about the Old Spice Man videos was the speed with which they were released. Someone asked a question on Twitter, and minutes later, a hilarious video response was up on YouTube. Social media experts say this campaign was so successful because there is an ever-growing demand for live and real-time video online.

What Does This Have To Do With Music?

We’ve finally hit that point where our computers and internet connections are fast enough for live streaming video to actually be successful. And people love it. The reality and the intimacy of this type of connection – not just with friends, but with brands and celebrities and political figures – is slated to be the next big thing. Which is why it’s time for musicians to get on board.

To Write Love On Her Arms Hosts Live Global Webcast

twlohaTo Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide.  TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery.  On October 5th the TWLOHA team will expand their outreach by launching a global outlet for honest conversation and community fused with music by Damion Suomi and Andy Zipf
All the world will be invited to see inside the TWLOHA headquarters via SynchLive. Click here to watch:  
For 1 week after the webcast, fans can download free music from Damion Suomi and Andy Zipf