I spend a great deal of my time on the unexplored highways of the web searching for and visiting artist’s music websites. Sometimes during the week, I might visit hundreds in a single day. It is just part of what I do here at Gighive.
So you can say, I maybe more of an authority on exploring the web for new and interesting artists than most who only travel the major interstates from one major city to the next. I for one think life is more interesting on the lanes less traveled than hitting the 6 to 8 lane congested highways.
So I decided to write a report on my findings and give the locals some tips on how to improve there site experience so visitors will return more often. Note* there are always exceptions to the rules!
Tip 1 – Ancient website design and web 1.0 type styling.
Old towns may have a certain charm with their rich heritage and unique architecture, but in my opinion do not translate in the online world.
There is no charm in blinking stars, colorful jpegs, animated gifs and flashing links; coupled with a confusing link structure all on the same page.